Each channel has a different role.
SEO organises your website and content for organic search. Google Ads provides paid placements through targeted campaigns. They are not inherently competing choices. The decision depends on goals, timing, the market and available data.
First, check where visitors land.
A search for a real estate website should lead to relevant capabilities and work. A generic homepage that does not address that search creates friction. A useful landing page explains the service, supports credibility and makes contact easy.
Measure meaningful actions.
Visits alone do not explain whether a campaign helps. Valid enquiries and resulting conversations are more useful signals. A phone or WhatsApp click indicates intent, but does not prove that a conversation or sale happened.
Separate setup from ongoing management.
SEO setup for a new website is different from ongoing content work. Likewise, a site prepared for ad measurement does not mean a campaign is already running. Agree what each engagement includes and how it will be reviewed.
Start with the weakest link.
If information is missing or the form is broken, fix that before sending more traffic. If the website already serves visitors well, consider targeted promotion alongside organic content development. The plan should be based on your own data.